Resources & Recommendations
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These are the tools and resources I use and love for my business, to see all of the offers I have visit my everything page.
This page contains affiliate links meaning I may earn a commission at no cost to you if you purchase via my links.
My Core Tech Stack
These are the core tools I rely on to run my business day-to-day. They’re not trendy, shiny, or interchangeable – each one plays a specific role in keeping things organized, automated, and manageable.
I don’t believe in tool overload. I believe in using the right tool for the right job and building systems that don’t fall apart when things get busy.
Content & SEO Tools I Use
These tools support my content systems — they don’t replace them. I use them to research, plan, and speed up specific parts of the content process, inside an existing workflow. On their own, they’re helpful. When paired with clear systems, they’re powerful.
These tools work best when content is planned and tracked in one place — not scattered across docs and dashboards.
Email Tools & Education I Recommend
Email works best when you combine clear systems with consistent execution. These are the tools and resources I recommend for managing your email backend and getting more comfortable showing up in your inbox regularly – without overcomplicating things.
Email Marketing Membership
If your biggest issue is what to say (or you overthink every email), this is the easiest solution I’ve found.
Email Marketing Membership gives you one weekly newsletter template (mad-libs style, so you fill in your details) plus a short video walkthrough showing how to use it for your audience.
Cost: $9/month
Video Editing & Hosting
These are the tools I use to edit, host, and deliver video content for my products, trainings, and systems. They’re reliable, easy to manage, and make it simple to update or replace videos over time – without turning video into a whole production department.
Website & Scheduling
These are the tools I use to keep my website clean, functional, and easy to manage — and to handle scheduling without endless back-and-forth emails.
Nothing fancy. Just tools that work and don’t create more maintenance than they’re worth.
Where I Find New Tools
I don’t constantly switch tools, but when I do experiment, I usually look for lifetime deals that genuinely solve a problem — not just the deal-of-the-day hype.
AppSumo is where I occasionally find tools worth testing, especially when there’s a solid lifetime deal.
I don’t recommend everything there – only tools that actually fit into a clean, sustainable backend.
👉 Want the short list? I keep a running page of the best lifetime deals I’ve personally vetted and bookmarked here